We were tasked with raising awareness of, and reducing violent and aggressive behaviour towards workers with this campaign for WorkSafe Victoria. Understanding the need to balance sympathy for the perpetrator and empathy for the victim to affect proper behaviour change, resulted in a powerful film that takes you on an intense emotional journey. We used a circular camera movement that slowly revealed the characters, the setting and ultimately the campaign message of 'Don't Cross the Line'. The tension of the situation was heightened by the use of the extreme wide angle lens.
Credits:
Nathan Price - Director at Good Oil
Agency: Jake Barrow, Kieran Moroney, Robyn Bergmann, Mel Herbert, Isabel Evans, Amanda Chen, Sarah Fumo, Adriana Agustin-Radelja, Gwen Loh, Russel Philip
Agency: Jake Barrow, Kieran Moroney, Robyn Bergmann, Mel Herbert, Isabel Evans, Amanda Chen, Sarah Fumo, Adriana Agustin-Radelja, Gwen Loh, Russel Philip