In 2021, Melbourne's oldest advertising club, the MADC, relaunched with a new committee, a sweet rebrand, and a more inclusive name. The Melbourne Advertising, Design and Creativity club celebrates and elevates the very best work, people and companies in our state.
Volunteering as Vice President of the MADC, I work with a group of passionate, fun-loving people from across the industry. We organise Art of Craft workshops, industry talks through MADC Presents, student competitions, and the biggest event of the year - the MADC Creative Showcase. This awards night has been reimagined to surprise and delight, while we celebrate the very best work. An event that has become the talk of the town.
In 2025, the MADC celebrates 70 years of service to the industry.
The 2024 MADC Creative Showcase Call for Entries video.
A delightfully wacky creative collab by 25 production companies, photographers, animators, designers and artists to showcase the power of doing things differently for our showcase platform - 'Deference for Difference'.
A delightfully wacky creative collab by 25 production companies, photographers, animators, designers and artists to showcase the power of doing things differently for our showcase platform - 'Deference for Difference'.
The MADC would also like to thank its industry supporters for their generosity.
‘Deference for Difference’ credits:
“Possessed Dancing Rock”: Collider Studios
“Conjoined lambs and bootscoot”: Mitch Kennedy, The Producers
“Play Wonderwall penguin”: Soma Studios
“Ned Kelly to Frank Cozzo”: Julian Frost, Unlisted
“Sleep tight my princess”: Chris Tovo & Jason Byrne, Guilty Content
“Science even tells us”: SteelBridge Studio
“Kissing in styles”: Kyra Bartley, FINCH with Heckler
“Shot through a microscope”: Huei Yin Wong, Artist
“Frenchy crab hands”: Chris Budgeon, Photoplay Photography
“Twisted hallway dancer”: Jessie & Adam, DIVISION
“Reverse high dive & Slomo smoko”: PHC Films, Good Oil
“Sleepy octopus man”: Funkuncle
“How ya goin lizard”: Lucy Knox, Scoundrel
“Close your eyes children”: Lumberfly, Airbag
“Full spectrum of different people”: Dirty Puppet
“Hovering choir mouths”: Josh Dawson, Truce Films
“Cake Eater”: Max Barden, The Sweetshop
“Operatic curtain man”: Hayden Somerville, MOFA
“End Frame & Campaign Design”: Alex Roby
“End Frame Animation”: Jacob Street, Fin Design + Effects
“Offline and Online Edit”: Ollie Knocker
“Sound Design”: Max Ross-Glyde & Sam Hopgood, Bang Bang Studios
“Possessed Dancing Rock”: Collider Studios
“Conjoined lambs and bootscoot”: Mitch Kennedy, The Producers
“Play Wonderwall penguin”: Soma Studios
“Ned Kelly to Frank Cozzo”: Julian Frost, Unlisted
“Sleep tight my princess”: Chris Tovo & Jason Byrne, Guilty Content
“Science even tells us”: SteelBridge Studio
“Kissing in styles”: Kyra Bartley, FINCH with Heckler
“Shot through a microscope”: Huei Yin Wong, Artist
“Frenchy crab hands”: Chris Budgeon, Photoplay Photography
“Twisted hallway dancer”: Jessie & Adam, DIVISION
“Reverse high dive & Slomo smoko”: PHC Films, Good Oil
“Sleepy octopus man”: Funkuncle
“How ya goin lizard”: Lucy Knox, Scoundrel
“Close your eyes children”: Lumberfly, Airbag
“Full spectrum of different people”: Dirty Puppet
“Hovering choir mouths”: Josh Dawson, Truce Films
“Cake Eater”: Max Barden, The Sweetshop
“Operatic curtain man”: Hayden Somerville, MOFA
“End Frame & Campaign Design”: Alex Roby
“End Frame Animation”: Jacob Street, Fin Design + Effects
“Offline and Online Edit”: Ollie Knocker
“Sound Design”: Max Ross-Glyde & Sam Hopgood, Bang Bang Studios