This radio campaign demonstrates the key benefit of the Philips Series 5000 shaver – namely, a really close shave – by playing off the figurative expression, ‘a close shave’, meaning a narrow escape from danger or disaster. In each commercial, a character describes their close shave moment, allowing us to experience all the entertaining detail of their brush with danger. We are then reminded at the end of each story, that even though each of these situations is an extremely close shave, it’s still not as close as a Philips Series 5000 shave.
Close shave with a train.
Close shave with a chainsaw.
Credits: Louis Enslin from Produce Sound. Catherine Conradie - writer extraordinaire, Mariana O'Kelly, ECD and Alison Ross, radio producer from Ogilvy Johannesburg.
Awards:
Cannes | 2016 | Bronze | Radio | Campaign (‘Close shave with a train/chainsaw’)
Cannes | 2016 | Bronze | Radio | Casting & Performance (‘Close shave with a train/chainsaw’)
Loeries | 2016 | Bronze | Radio | Campaign
Loeries | 2016 | Craft certificate | Radio | Campaign
Creative Circle Ad of the Month | January 2016 | 3rd Place | Radio