The KFC Family Bucket is KFC’s flagship product and sharing has always been at the heart of its reason for being. We wanted to reach a new generation of South African families; introducing them to the specialness of shared dinner, in a modern way.
To promote the KFC Family Bucket, we combined the heritage of African storytelling with packaging design that linked to built-in mobile technology.
We designed bespoke bucket sleeves that directed customers to a mobile app, where they could unlock original suppertime stories. When placed face-down on the table, the phone’s proximity sensor automated the selected audio story, bringing the bucket to life with sound, light and vibration. As audio played, the stories were animated by light projections that filtered through the illustrated and laser cut sleeves. Creating an interactive storytelling experience people could enjoy, while sharing a meal.
Frames from the KFC Suppertime Stories app and the bucket artwork.
Agency: Ogilvy Johannesburg | Client - KFC South Africa |
Creative Director: Candice Hellens, Robyn Bergmann, Anneke Jacobs, Gregory King | Copywriter: Candice Hellens | ECD: Mariana O’Kelly, Matthew Barnes | UI/UX: Gregory King, Anneke Jacobs | Illustrator: Anneke Jacobs, Jean De Wet, Studio Muti Design: Robyn Bergmann, Marike Hetcher | Animation: Marina Leroux | Art Director: Moira Gene Sephton | Account Director: Lungi Ngobese | Account Manager: Karen Carr, Daniella Block | Agency Producer: Juliet Curtis | Agency Radio Producer; Alison Ross, Tercia Makhubela | Back-end Development; Chris Marais, Melikhaya Phangwa | Front-end Development: Nicole Jaftha | QA; Mark Adams | Head of Development: Graham Talbot | Project Management: Stephanie Powell | Art Buyer: Emma Hurley | Production Manager: Colleen Idle, Johan Dipenaar
Creative Director: Candice Hellens, Robyn Bergmann, Anneke Jacobs, Gregory King | Copywriter: Candice Hellens | ECD: Mariana O’Kelly, Matthew Barnes | UI/UX: Gregory King, Anneke Jacobs | Illustrator: Anneke Jacobs, Jean De Wet, Studio Muti Design: Robyn Bergmann, Marike Hetcher | Animation: Marina Leroux | Art Director: Moira Gene Sephton | Account Director: Lungi Ngobese | Account Manager: Karen Carr, Daniella Block | Agency Producer: Juliet Curtis | Agency Radio Producer; Alison Ross, Tercia Makhubela | Back-end Development; Chris Marais, Melikhaya Phangwa | Front-end Development: Nicole Jaftha | QA; Mark Adams | Head of Development: Graham Talbot | Project Management: Stephanie Powell | Art Buyer: Emma Hurley | Production Manager: Colleen Idle, Johan Dipenaar
Ross Garret – Director – Darling films
Lyndsay- Jane Barnard – producer – Darling films
Editor - Evy Katz - Editor at Left Production
Angela Whitehouse – Editor
Blade Post production
Pudding - grade
Louis Enslin / Theo Potgieter - sound engineer - Produce Sound
Michael Knight – photographer/cinematographer
Gaetano & Guisi Murolo - LaserImpressions
Lance Sadie - Multiprint Litho
Lyndsay- Jane Barnard – producer – Darling films
Editor - Evy Katz - Editor at Left Production
Angela Whitehouse – Editor
Blade Post production
Pudding - grade
Louis Enslin / Theo Potgieter - sound engineer - Produce Sound
Michael Knight – photographer/cinematographer
Gaetano & Guisi Murolo - LaserImpressions
Lance Sadie - Multiprint Litho
Awards:
Wood D&AD Pencil in Experiential
One Show Bronze Pencil in Innovation in Branded Entertainment
One Show Merit in Mobile Applications
One Show Merit in Use of Mobile Technology
Creative Pool Gold,
Integrated 3rd Place in Creative Circle Ad of the Year
Gold Global MMA Smarties
Silver Global MMA Smarties
Whipped Cream Gold
Gold Loerie
Silver Loerie
Campaign Silver Loerie
Campaign Bronze Loerie
Bronze Loerie
Gold Bookmarks Pixel in Innovative Use of Media
Silver Pixel in Mobile Campaign
Silver Bookmarks Pixel in Digital Installations & Activations
Silver Bookmarks Craft Pixel in Marketing Copywriting
Silver Craft Pixel in Use of Sound
Bronze Bookmarks Craft Pixel in Software Coding & Tech Innovation
Gold Assagai
Silver Assagai
Bronze Assagai
Integrated 3rd in Creative Circle Ad of the Month