To launch KFC Snax to a youth market we convinced our client to make a music video for the country's biggest rock band and not to brand it. We then filmed our television campaign on the set of this music video production..
Director Erik van Wyk filmed the music video with a never been used before zoetrope technique. It was a highly technical project but loads of fun getting to work with South Africa's biggest band at the time - The Parlotones. This project successfully launched KFC Snax to the youth market.
How we did it:
The Parletones music video:
And some of the content we shot on set to make into commercials for KFC Snax:
Award:
2010 - KFC Parlotones Life Design Music Video – finalist – international songwriters competition.