Chalk Circle, an organisation that champions gender literacy, launched ‘Just be Better’, an animated series designed to start a conversation with teenage males about gender stereotypes. Instead of preaching, the campaign talks to young men in their own language – as crass as that can sometimes be – to remind them they don’t have to be perfect. They just need to be better when it comes to respecting gender roles.
Gender can be hard to discuss, particularly for teenagers who are becoming young men. But understanding gender roles has never been more important. It reduces gender inequality, discrimination, oppression and violence in our communities. 'Just be Better' is way of starting that conversation.
Credits: Blair Panozza, Sean Cunningham, Jake Barrow, Robyn Bergmann, James Wills and Aaron Rocca
Cameron Gough at Dirty Puppet Animation
Cameron Gough at Dirty Puppet Animation
Awards:
AWARD Awards Finalist
MADC Film winner
AWARD Awards Finalist
MADC Film winner