Australia Post’s new packaging range makes sending easier. With the ‘If It Packs, It Posts’ range of boxes and parcels, you’ll know exactly what it’ll cost before you send. No more complicated weighing and calculating distances. Just purchase the right sized package, and you’ll pay a flat postage rate so long as you can squeeze your item in. 
To demonstrate this packaging range from Australia Post we squeezed two words into a radio ad, with hilarious results.
If It Packs It Posts Radio - Birth
If It Packs It Posts Radio - Chris
If It Packs It Posts Radio - Sir
Credits: James Wills, Jake Barrow, Aaron Rocca 
Paul Le Couteur and Ceri Davies of Squeake Clean Studios
Awards:
Shortlist for One Show Radio
Sirens winner for Radio
AWARD Award - Finalist in Craft Radio
AdStars - 3 x Bronze, 1 x Silver, 1 x Crystal
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