Directed by International Emmy award-winner Glendyn Ivin, this emotional campaign tells a very real story about the smaller in-between moments that happen amongst life’s big ones.
These are the moments that are often so fleeting, yet can have a profound impact on our wellbeing.
These are the moments that are often so fleeting, yet can have a profound impact on our wellbeing.
At a time when the wellbeing category has become all about vitamins, fitness fads, meat-free Mondays and mindfulness, Australian Unity has drawn from its 20-year research partnership with Deakin University – the Australian Unity Wellbeing Index – to reframe what Real Wellbeing is and why it’s important.
‘The In-Between Moments’ was Australian Unity’s first major brand-building effort in its 180-year history.
Credits:
Production Company: EXIT Films
Director: Glendyn Ivin
Cinematographer: Sam Chiplin
Executive Producer: Leah Churchill-Brown
Producer: Alice Grant
Director: Glendyn Ivin
Cinematographer: Sam Chiplin
Executive Producer: Leah Churchill-Brown
Producer: Alice Grant
Offline Editor: Bernard Garry (The Editors)
Flame Artist: Jamie Scott
Colourist: Trish Cahill
Colourist: Trish Cahill
Photographer: Cory White
Photography Assistant: Ryan Stamatiades
Photography Assistant: Ryan Stamatiades
Agency: VMLY&R
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Creative Director: James Wills
Creative Director: Robyn Bergmann
Stills Art Director: Scott Pritchett
Chief Strategy Officer: Alison Tilling
Strategy Director: Ken Chan
Head of Production: Oliver Samuel
Senior Integrated Producer: Aaron Rocca
Client Services Director: Katherine Chen
Senior Account Director: Rhys Thomas
Account Director: Maddi Cinque
Account Executive: Hugh Magee
Editor: Alek Janev
Sound Engineer: Paul le Couteur (Squeak E Clean Studios)
Sound Producer: Ceri Davies (Squeak E Clean Studios)
Music Composer: Stephen Rae
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Creative Director: James Wills
Creative Director: Robyn Bergmann
Stills Art Director: Scott Pritchett
Chief Strategy Officer: Alison Tilling
Strategy Director: Ken Chan
Head of Production: Oliver Samuel
Senior Integrated Producer: Aaron Rocca
Client Services Director: Katherine Chen
Senior Account Director: Rhys Thomas
Account Director: Maddi Cinque
Account Executive: Hugh Magee
Editor: Alek Janev
Sound Engineer: Paul le Couteur (Squeak E Clean Studios)
Sound Producer: Ceri Davies (Squeak E Clean Studios)
Music Composer: Stephen Rae