Directed by International Emmy award-winner Glendyn Ivin, whose recent film Penguin Bloom topped the Australian box office, the emotional campaign tells a very real story about the smaller in-between moments that happen amongst life’s big ones.
These are the moments that are often so fleeting, yet can have a profound impact on our wellbeing.
At a time when the wellbeing category has become all about vitamins, fitness fads, meat-free Mondays and mindfulness, Australian Unity has drawn from its 20-year research partnership with Deakin University – the Australian Unity Wellbeing Index – to reframe what Real Wellbeing is and why it’s important.
‘The In-Between Moments’ is Australian Unity’s first major brand-building effort in its 180-year history. It aims to make people proactively consider their holistic wellbeing and see Australian Unity as an honest, real and trustworthy supporter of their wellbeing journey through its health, wealth and care products and services.
We were fortunate to work with some of Australia's best in the production of this campaign. Credit goes to the following wonderful people:
Production Company: EXIT Films
Director: Glendyn Ivin
Cinematographer: Sam Chiplin
Executive Producer: Leah Churchill-Brown
Producer: Alice Grant
Director: Glendyn Ivin
Cinematographer: Sam Chiplin
Executive Producer: Leah Churchill-Brown
Producer: Alice Grant
Offline Editor: Bernard Garry (The Editors)
Flame Artist: Jamie Scott
Colourist: Trish Cahill
Colourist: Trish Cahill
Photographer: Cory White
Photography Assistant: Ryan Stamatiades
Photography Assistant: Ryan Stamatiades
Agency: VMLY&R
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Creative Director: James Wills
Creative Director: Robyn Bergmann
Stills Art Director: Scott Pritchett
Chief Strategy Officer: Alison Tilling
Strategy Director: Ken Chan
Head of Production: Oliver Samuel
Senior Integrated Producer: Aaron Rocca
Client Services Director: Katherine Chen
Senior Account Director: Rhys Thomas
Account Director: Maddi Cinque
Account Executive: Hugh Magee
Editor: Alek Janev
Sound Engineer: Paul le Couteur (Squeak E Clean Studios)
Sound Producer: Ceri Davies (Squeak E Clean Studios)
Chief Creative Officer: Paul Nagy
Executive Creative Director: Jake Barrow
Creative Director: James Wills
Creative Director: Robyn Bergmann
Stills Art Director: Scott Pritchett
Chief Strategy Officer: Alison Tilling
Strategy Director: Ken Chan
Head of Production: Oliver Samuel
Senior Integrated Producer: Aaron Rocca
Client Services Director: Katherine Chen
Senior Account Director: Rhys Thomas
Account Director: Maddi Cinque
Account Executive: Hugh Magee
Editor: Alek Janev
Sound Engineer: Paul le Couteur (Squeak E Clean Studios)
Sound Producer: Ceri Davies (Squeak E Clean Studios)
Music Composer: Stephen Rae