Hunger is a massive problem in South Africa with over 3 million children going to bed hungry every night. Our client KFC has an initiative called Add Hope that feeds over 100 000 children across the country everyday. Every time you buy a meal at KFC you can add R2 to your bill and Add Hope to the children of our country.
A child’s drawings can tell us a lot about their level of development, how they feel about themselves and their world. We wanted to show how feeding children healthy meals every day can make a difference to their lives, and to tell this story of hope through children’s drawings.
For this project we worked with the children of Afrika Tikkun, an Add Hope beneficiary. They produced over a 1000 drawings that were used to create the set and characters in our film. Drawings that were used to tell the story of a little underdeveloped squiggle, that developed into a fully-formed young girl, with the help of nutritious food from Add Hope. It was an amazing project with a hugely talented team, including the 250 children from Afrika Tikkun.
Project overview.
Watch the KFC Add Hope commercial below.
Credits:
Agency: Georja Romano, Tracy-Lynn King, Debbie Dannheisser, Mariana O'Kelly, Mike Wood, Lauren Mckinnis.
Production: Jono Hall - Director at Darling Films, Melina Macdonald, Brenda Wilson
Jannes Hendrikz - Animation
Marc Algranti - Music
Louis Enslin - Produce Sound
Agency: Georja Romano, Tracy-Lynn King, Debbie Dannheisser, Mariana O'Kelly, Mike Wood, Lauren Mckinnis.
Production: Jono Hall - Director at Darling Films, Melina Macdonald, Brenda Wilson
Jannes Hendrikz - Animation
Marc Algranti - Music
Louis Enslin - Produce Sound
Awards:
Best of Yum - KFC International award
Creative Circle Ad of the month 2nd
Gold Prism
Best of Yum - KFC International award
Creative Circle Ad of the month 2nd
Gold Prism